used widely in purple shampoo / silver shampoo that helps recover the dull hair color

Magnesium acetate is used widely in purple shampoo / silver shampoo that helps recover the dull hair color.

Magnesium acetate can act as a hair color brightener through a combination of chemical interactions that enhance the appearance of hair color. Here's how it works:

1. Chelation of Minerals and Impurities: Magnesium acetate has the ability to bind with minerals and impurities that accumulate on the hair shaft over time, such as calcium and iron from hard water. These mineral deposits can make hair appear dull and can even alter the color of dyed hair. By removing these impurities, magnesium acetate helps restore the hair's natural shine and color vibrancy.

2. pH Adjustment: The acetate component of magnesium acetate is derived from acetic acid, which is mildly acidic. When applied to the hair, it can help lower the pH slightly. A lower pH causes the hair cuticles to lay flat, creating a smoother surface that reflects light better. This enhanced light reflection makes the hair appear brighter and more vibrant.

3. Enhancing Dye Affinity: Magnesium ions can interact with hair pigments, both natural and artificial. In dyed hair, magnesium acetate may help stabilize the color molecules within the hair shaft, reducing fading and enhancing color intensity. This stabilization can prolong the life of the hair color and keep it looking fresh.

4. Improving Hair Texture: Magnesium is known to play a role in various biochemical processes, including those affecting hair health. By contributing to the structural integrity of the hair, magnesium acetate can improve texture and manageability, which indirectly enhances the overall appearance of the hair color.

Usage: Use in hair coloring shampoo

Mixing method: Blend until dissolved in water. Heat resistant.

Usage rate: 1-10%

Product characteristics: White crystalline

Dissolving: Soluble in water

Storage: Can be stored at room temperature, but close the bottle tightly and keep away from sunlight or heat. The product has a shelf life of at least 2 years.

INCI Name : Magnesium acetate

Example products:

• L'OREAL Professionnel Paris Serie Expert Silver
• L'OREAL Professionnel Serie Expert Silver Conditioner
• L'Oréal Serie Expert Silver Shampoo
• Kérastase Blond Absolu Purple Shampoo
• Anna Make - Trio Blush
• L'OREAL Colorista Silver Shampoo
• KERASTASE BLOND ABSOLU Bain Ultra-Violet Purple Shampoo
• L'OREAL expert vitamino control leave in
• ZA SPF20/PA++ AIRY FLAWLESS POWDER FOUNDATION (REFILL)
• L'Oreal Professionnel, Serie Expert, Vitamino Color, mask
• L'OREAL PROFESSIONNEL PARIS PRO_classics texture
• REN Daily Supplement Moisturising Cream
• Cle de Peau Enriched Lip Luminizer
• L'OREAL L'Oreal Professional Serie Expert Intense Repair Masque
• CLINIQUE Advanced Stop Signs Targets Lines, Dark Spots