Oat Avenanthramides  Usually obtained from the extraction of colloidal oat meal with glycerin and water, but due to the high cost of natural extraction. has therefore researched the synthesis method Oat Avenanthramideswhich resulted in a substance called Dihydroavenanthramide D

Encapsulation type Allows for easy water solubility and absorb into the skin well

Oat Avenanthramides  Usually obtained from the extraction of colloidal oat meal with glycerin and water, but due to the high cost of natural extraction. has therefore researched the synthesis method Oat Avenanthramideswhich resulted in a substance called Dihydroavenanthramide D (or INCI: Hydroxyphenyl Propamidobenzoic Acid) with properties acting on the skin similar to Oat Avenanthramidesderived from natural extraction

ActiveRelease Oat™ is the introduction of Hydroxyphenyl Propamidobenzoic Acid to encapsulate (encapsulation) with Cyclodextrin, making it able to dissolve well in water. and better absorbed into the skin 

the action of various aspects of Dihydroavenanthramide D (or INCI: Hydroxyphenyl Propamidobenzoic Acid) to skin

Reduced itching (itchiness) of the skin, found that itching was reduced by 65% compared to baseline.

Reduction of redness (erythema) of the skin, with a 50% reduction in erythema compared to baseline.

*PROTOCOL 40 SUBJECTS (35-80 YEARS OLD) WITH VISIBLE DRY AND ITCHY SKIN. 4 WEEKS DOUBLE BLIND STUDY WITH ONE PLACEBO AND ONE EMULSION WITH 0.1% Hydroxyphenyl Propamidobenzoic Acid . SUBJECTS USE ONE PRODUCT FOR 2 WEEKS AND SWITCH TO THE OTHER PRODUCT FOR THE NEXT 2 WEEKS.

The formula should be used. ActiveProtec™ OX 1% to help prevent Oat Avenanthramides Oxidation will cause discoloration.

Use: for skin care products reduce irritation

How to mix: mix in water (water-phase)

Utilization rate: 0.1-0.5% (0.2% recommended)

Product characteristics: white powder

Solubility: can be dispersed in water (it will be turbid but will not precipitate when dissolved in water)

Storage: For long-term storage Store in a cool place, temperature 4-8 °C  Do not expose to sunlight. At least 24 months old

INCI Name : Hydroxyphenyl Propamidobenzoic Acid, Cyclodextrin

Examples of products used Hydroxyphenyl Propamidobenzoic Acid 

MURAD Rapid Relief Acne Spot Treatment

Murad City Skin Overnight Detox Moisturizer

Murad Environmental Shield City Skin Age Defense Broad Spectrum SPF 50 PA++++

Cetaphil Dermopediatrics Locion Hidratante

SK-II Facial Treatment Cleanser

dermalogica Ultracalming Cleanser

LA ROCHE-POSAY Roc pro-define anti-sagging firming fluif

NOID modulating glucosides

Elizabeth Arden Prevage Anti-Aging Eye Serum

SK-II Facial Treatment Gentle Cleanser