Titanium dioxide, uncoated, acts as a pigment. Goes through a cutting process to have particles in the 250nm range, which is an ideal size for use in skin-applying formulas to make the face look white or the skin white.
Average particle size at 250nm, uncoated, can be dispersed in water.
Eco: economical grade There is no color control. In each lot there may be slight differences in whiteness. but may be able to be seen with the naked eye
Developed out of the need to shape Estee Lauder's Double Wear Stay-in-Place Makeup Foundation, the RD team didn't like the slightly sticky feel it felt when applied on the skin. therefore adjusting the texture to make it soft and smooth instead but still have other features
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